Benjamin Moore 2016 Color Of The Year

Benjamin Moore Reveals 2016 Color Of The Year

Benjamin Moore just announced its highly anticipated 2016 Color of the Year as Simply White. Inspired by snowy afternoons in Paris and crisp button-ups, Simply White celebrates the subtleness and complexity of this timeless hue. “The color white is transcendent, powerful and polarizing – it is either taken for granted or obsessed over,” says Ellen O’Neill, Benjamin Moore Creative Director.

Though the choice might seem unexpected, the popularity of white is no surprise. In today’s fast-paced world, we need a visual break. “White is not just a design trend, it is a design essential,” she says. “The popularity of white, the necessity of white, the mystique of white is quantifiable in our industry. Of the top ten best-selling Benjamin Moore colours, variants of white occupy five spots.”

What do you think of Benjamin Moore’s 2016 Color of the Year? Let us know in the comments below.

Adena Leigh
Benjamin Moore