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Design industry insiders celebrated the VIP launch of the much-anticipated King East Design District last night.

The design-savvy Torontonians mingled in the sleek Sub-Zero/Wolf showroom (and daydreamed about their dream kitchens), joined by our own Lynda Reeves, city councillor Pam McConnell, and Habitat for Humanity Toronto CEO Neil Hetherington, the event's charity sponsor.

Lynda spoke about House & Home Media's proud support of Habitat for Humanity, and our longtime involvement with the organization. Attendees of the weekend event, which starts tomorrow, Saturday September 29th, through to Sunday, will have the chance to support the cause too when they purchase their $10 tour passports, with proceeds benefiting Habitat.

Your KEDD passport — which can be ordered here — will give you access to the best design inspiration the King East area has to offer, from furniture and accessories to wine and food. The design district runs along King Street East from Church Street to Sackville Street, and between Adelaide Street and Front Street.

Sub-Zero/Wolf business director Anna Manca, above, welcomed guests to the inaugural event — an idea that Anna was excited to see finally come to fruition. "Inspiration is free. If you have a good idea you can make it happen," she told guests.

Ribbon-cutting by Pam McConnell and Neil Hetherington officially ushered in the KEDD weekend.

Andrew Bockner, of Andrew Richard Designs, with colleagues Jacqueline Nicosia and Anna Di Carlo striking a pose at the event.

David Beaton of Studio b (right) mingled throughout the night.

Jillian Lockwood of Faulhaber PR (left) and Diane Chan of Azure magazine.

Each venue this weekend will offer an interactive and educational design experience for guests — including design tours, workshops and interior consultations — all highlighting the innovation and diversity within this burgeoning design hotspot. Make sure to have a look at Gwen McAuley's blog post to see our top picks for the weekend. You won't want to miss it!

Photo credits:
1-7. Steve Blackburn

Author: 

Chloe Berge

Photographer: 

Steve Blackburn

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