Guildery.com Makes Finding Fabric Easy

This new website hopes to make choosing fabrics for upholstery, lampshades or pillows much easier. Co-founders Shane Reilly, of Decorati (now part of Gilt), and Kelly Berger, of Tinyprints, create curated collections like Manzanita and Yorkshire. Then, shoppers can see how a pretty fabric might look on an upholstered stool, and find a complementary choice for coordinating pillows or a lampshade. Smart!