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Sporty isn't the first adjective that comes to mind when describing Hermès, but the luxury fashion house actually got its start in the 19th century as a harness and bridle workshop — serving noblemen on the Grands Boulevards of Paris, of course.

This season, the brand is returning to its roots with a stylish new campaign, The Sporting Life. The new aesthetic celebrates "Chic le Sport" — white tennis outfits accessorized with Birkin bags come to mind — with a fun, colourful new porcelain collection, Rally 24, available in stores this May.

The new tableware re-imagines the classic chain d'ancre design as a race car track, in glossy grey, yellow, green, red, blue and black, resembling a car's paintwork. Lucky for you, we have an exclusive sneak peek of the line in this playful new video. My verdict: when it comes to the style game, Hermès is on a winning streak.

Video courtesy of Hermès.


Chloe Berge

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