Is Sherwin-Williams’ 2017 Color Of The Year The New Neutral?

There’s a new neutral on the block, and its name is Poised Taupe (SW 6039). Sherwin-Williams announced the grey-brown hue as their 2017 Color Of The Year, calling it “a modern take on a timeless classic.” Offering a warmer alternative to the cool greys that have been dominating neutrals, Poised Taupe skews more traditional at first glance, but has the ability to lend itself to a variety of contemporary looks.

“Poised Taupe celebrates everything people love about cool grey as a neutral, and also brings in the warmth of brown, taking a color to an entirely new level. Not cool or warm, nor grey or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of coziness and harmony that people are seeking,” says Sue Wadden, director of color marketing for Sherwin-Williams.

Sherwin-Williams recommends pairing the shade with everything from pastels to brights to jewel tones. “When paired with the faded indigo of Stardew (SW 9138), it creates a charming palette reminiscent of a French countryside. Used in tandem with vibrant Rave Red (SW 6608), it evokes the natural feel of red-stained bedrock. And with the deep teal of Marea Baja (SW 9185) and sunny hued Bee (SW 6683), it transforms into a super-graphic look.”

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