Decorating & Design

January 11, 2010

Laundry Room Revolution

Photo Blog January 11 Danny Seo Method

As the office’s unofficial green girl, I was keen to meet Danny Seo when came to town to hawk a new detergent. A designer who’s known for his tree-hugging tendencies (he’s also designed a line of natural mattresses for Sleep Country) as much as his great taste, he was here as an ambassador for Method, the cleaning products with chic packaging and non-toxic ingredients. When I heard this product promised to “turn the category of laundry upside-down,” I was intrigued. I dutifully marched down to the boardroom (with my re-usable stainless steel mug of organic chai, of course).

Photo Blog January 11 Method Detergent

I first thought these products on the boardroom table were stain removers. The cheerful bottles were cute, but revolutionary? Turns out I was wrong: they weren’t stain products, they were small bottles of uber-concentrated laundry detergent. So concentrated the smaller size promises to clean 25 loads of wash. And bonus points for a clever design: The liquid is dispensed via a pump, and you need four squirts to do one load.

Suddenly, I started imagining my new laundry life (which, with an athletic husband, my own four-season cycling habit and two active young kids, is rather…full). No more crippling walks home from the grocery store with a 20-pound jug. No more having the soap leak out onto the floor if we added too much while trying to decipher those indecipherable lines inside the detergent cap. No more tipping the jug on its side so it will slide into the cupboard above our Energy Star washer and condensation dryer from Bosch (see below) tucked into the corner of our kitchen. (Laundry in the kitchen is brilliant, by the way, except on days we’re having a dinner party AND strapped for clean socks.)

Photo Blog January 11 Laundry Room

Before I got carried away, though, I took it home to try. The soap dispensed easily. Clothes and sheets came out clean (though no cleaner than my current gigantic jug of eco detergent). I tried Method’s Fresh Air scent, which was light and breezy, though I’m more of an unscented laundry gal so I’d look for Free + Clear.

Photo Blog January 11 Family

The reason I’d switch is for the children. And partly I mean that in a save-the-world kind of way. But mostly, it’s for selfish reasons. The bottle is so easy to store and use that I can now train the little treehuggers to do a load of wash!

Method laundry detergent is now available in supermarkets and drugstores across Canada. 50-load bottle, $17; 25-load bottle, $9.

Photo credits:
1-2. Trish Snyder
3-4. Donna Griffith