Monocle Opens In Toronto
Toronto’s first Monocle shop was launched by tastemaker and Canadian ex-pat Tyler Brûlé on October 18th. The wares in the College Street West shop reflect the lifestyle of readers (and radio fans, there is a broadcasting booth on-site) of Monocle, Tyler’s mag of global affairs, and the follow-up to his wildly successful Wallpaper* Magazine. Expect to find everything that a discerning urbanite could want, including a mix of limited-edition collaboration stationery, candles and travel goods.
We’re in heady company: the other Monocle shops are located in London, Osaka, Tokyo, Hong Kong and Zurich. The College Street store features the brand’s distinctive black awning.
The Barena x Monocle travel jacket, accented by Drake’s x Monocle silk pocket square, and Monocle tote, are typical of the travel items featured in the shop.
Monocle collaborates with brands such as Comme des Garçons (the inspiration for their Monocle Hinoki scented candle comes from soaking in an outdoor Kyoto tub, $85), Brandbook.de embossed notebooks and cedar-scented Monocle x Matsuyama Sugi body soap. The Porter x Monocle series of Japanese-made bags (shown, Porter City Bag) are bestsellers.
A tray set by Fog Linen Works and leather luggage tag by Ettinger have a masculine, tailored appeal.
These Japanese Tabio socks are a personal pick by Tyler, $28. Other luxe knitwear includes French Flouzen cashmere knit ties and an Oyuna cashmere throw ($435) for keeping warm on transatlantic flights.
Tyler is a fan of maps, and there are several examples (some sourced from St. Lawrence Market antique stalls by his mother, artist Virge Brûlé) hung in sister design agency Winkreative spaces, located in back of the shop. This Toronto map is a one-off find, but you can buy Japanese illustrator Satoshi Hashimoto’s world map, through the store.
1. Photography by Lorne Bridgman for Monocle
2-6. Wendy Jacob