Explore Bobbi Brown’s New Boutique Hotel, The George Inn
Makeup icon Bobbi Brown can add hotelier to her resume thanks to her latest project, The George Inn, a stylish 32-room boutique hotel in Montclair, New Jersey. After stepping down from her eponymous beauty brand, Bobbi teamed up with her husband, real estate developer Steven Plofker, to transform a historic property in their hometown into a hip hotel for creatives.
Originally built by architect Charles Van Vleck in 1902, the property had great bones, and Bobbie and Steven were determined to maintain the building’s historical integrity. Taking on the role of creative director, Bobbi turned to One Kings Lane to help bring her vision for the lobby to life. By accentuating the building’s ornate molding and handsome architectural details with classic silhouettes and flea market finds, the team created a space that’s inviting, cool and relaxed. Click through to take a virtual tour of the space.
Steven found the listing for the property on the same day Bobbi stepped down from her cosmetics company — talk about timing!
Below a grand staircase sits a pair of leather wingback chairs flanking a wood pedestal table. A patterned rug adds color underfoot, while vintage curiosities bring character.
Warm grey walls accentuate the original dental molding, which is on full display in the lobby.
Sightlines from the lobby into the library reveal a grand space with impressive molding and vintage, color-coordinated books.
Tufted leather, ticking stripes and plaid mingle in the library.
A sculptural side table adds heft to the tufted sofa. Vintage pewter accessories bring classic charm to the vignette.
Painted portraits add charisma to the design. Of course, they had to go with one of George Washington.
Navy chairs with a windowpane pattern surround a vintage chest that acts as a cocktail table.
The original Tudor-style mantel was kept in tact and the surrounding seating area offers the perfect spot for cozying up with a good book. “Or better yet, writing one,” says Bobbi.
“I hope The George will be a place people can’t wait to return to,” says Bobbi.