A graphic fireplace wall and shapely modern furniture add character to this living room.

“I’m a big fan of Scandinavian design,” says New York-based interior designer Brad Ford. “It’s simple and uncomplicated, yet functional and stylish.”

Read bonus material from our interview with Ford in the September 2010 issue of House & Home.

See more of the designer’s favourites in our Brad Ford gallery.

Keep flower displays casual and simple for maximum impact.

“I tend to like loose, natural arrangements made up of all the same flowers or branches,” says New York-based interior designer Brad Ford.

Read bonus material from our interview with Brad Ford in the September 2010 issue of House & Home.

See more of the designer’s favourites in our Brad Ford gallery.

This loft space, from Ford’s favourite firm, exemplifies streamlined style.

“I am obsessed with the work of Shelton, Mindel & Associates,” says New York-based interior designer Brad Ford. “Their work is so pure and simple. It’s well thought through, but looks effortless.”

See more of the designer’s favourites in our Brad Ford gallery, plus read bonus material from our interview!

Technology goes retro.

New York-based interior designer Brad Ford took this photo in New York’s Central Park using the iPhone ShakeItPhoto application. “I love how it works like an old Polaroid.”

See more of designer Brad Ford’s favourites in our Brad Ford gallery, plus read bonus material from our interview!

The designer’s pick for a stylish, comfortable chair.

“I love the craftsmanship and shape of Finn Juhl’s Chieftain chair,” says New York-based interior designer Brad Ford. “It’s a fluid, beautiful form.” At home, Ford’s favourite spot is similar. “I have a big, perfectly worn leather club chair I like to fall into at the end of the day and read or watch old movies.”

See more of the designer’s favourites in our Brad Ford gallery, plus read bonus material from our interview!

1940s charm right on the beach.

The East Deck Motel in Montauk, N.Y., is interior designer Brad Ford’s go-to vacation spot. “It has a rustic charm and an old-school retro vibe,” he says.

See more of designer Brad Ford’s favourites in our Brad Ford gallery, plus read bonus material from our interview!

Each light-filled interior in this book exudes serenity and elegance.

“My collection of art and design books is an invaluable resource,” says New York-based interior designer Brad Ford. “Currently, I’m obsessed with The Tailored Interior by Thad Hayes.”

See more of designer’s favourites in our Brad Ford gallery, plus read bonus material from our interview!

These lamps are a mid-century modern classic.

“Noguchi Akari lamps are like sculpture,” says New York-based interior designer Brad Ford. “I love the organic quality of the paper and bamboo reeding.”

See more of designer’s favourite things in our Brad Ford gallery, plus read bonus material from our interview!

Neutral colours are key to Ford’s elegant style.

New York-based interior designer Brad Ford is a big fan of layering neutral colours to create texture. “Ecru, putty, linen, camel and grey are serene,” says Ford. It’s easy to manipulate their look with art and accessories.”

See more of designer Brad Ford’s favourites in our Brad Ford gallery, plus read bonus material from our September 2010 interview!