Itsumo, which means “always, every day, continuously and forever” in Japanese, is a fitting name for the Vancouver lifestyle store owned by Natsumi Akatsuka. Growing up in Osaka and Tokyo, Natsumi learned many traditions from her parents and grandparents, and takes them with her wherever she goes. “I try to be that small, invisible bridge between Japan and Canada,” she says. What started with sharing her favorite products from Japan at small gatherings in her apartment and pop-ups around the city has become a brick-and-mortar store located just off Main Street.
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