Poppy Delevingne Opens Up Her Vibrant London Abode
British actor and model Poppy Delevingne hails from a blessed gene pool, but her West London home is equally as photogenic as her cheekbones — and it serves as the setting of H&M’s first ever ‘At Home With’ campaign. Poppy’s eclectic and colorful abode — located on a blossom-lined street in Shepherd’s Bush — not only serves as a backdrop for a selection of pieces from their latest collection, but it also provides real-life inspiration. The ‘At Home With Poppy Delevingne’ campaign launches globally both in-store and online on August 15. Scroll down to take a closer look inside Poppy’s enviable home.
Poppy Delevingne’s chic sense of style is on full display in her West London pied–à–terre, liberally splashed with sunlight, gorgeous jewel tones, bold prints and plush textures. We’re crushing on the custom merlot sofa by Joanna Grant and Bowie-esque lightning mirrors, plus two recent additions in her home: a bear pillow (she has a soft spot for these animals — at her wedding, she dressed the ring bearers as actual bears) and green glass bottle vases.
Models like Poppy (and her supermodel sibling, Cara Delevingne) know that primping takes on epic importance, so why not gravitate towards good-as-gold accessories that look gorgeous sitting on a boudoir table? “A home is about surrounding yourself with things you love and with this H&M Home campaign, I’m thrilled that I found so many pieces to fall in love with. It’s also wonderful to be working with an up-and-coming interiors brand that has such a wide range of styles you can pick and choose from, especially since I like mixing textures, finishes and colors,” says Poppy. Warm metal finishes are accented by verdant greens, and the resulting enchanted forest effect is heady and decadent.
In her bathroom, Poppy chose De Gournay’s iconic silk wallpaper (“De Gournay is my go-to for wallpaper,” she says) and veered towards sumptuous classics like velvet and dark lacquered walls. Poppy loves brave color combinations and striking patterns. Her best decorating advice? “Don’t be afraid to clash colors and prints,” she counsels. “It will only bring vividness to your space.”
“It’s always exciting to see H&M Home products in real life environments and stepping into Poppy’s house was no different,” says Camilla Henriksson, head of marketing and communications at H&M Home. “Poppy has this fun personal style and loves to play with color, which is strongly expressed from room to room.” The sitting room’s velvet curtains are a constant reminder of the times Poppy spent on a romantic trip to Paris with her husband, aviation exec James Cook.
Since moving in to the home she shares with her husband, Poppy says she’s definitely become more of a homebody. “We spend most of our time around the kitchen island, me cooking roast chicken — badly, by the way — and James pouring wine.” Fresh flowers are a must. “Light is the secret to a beautiful space. That, and flowers in abundance,” Poppy confides, since they make a room smell ‘exquisite.’
Natural materials — like a marble counter — are accented by clean, Scandi-style wood trays and the subtle gleam of warm metallic utensils.
Poppy insisted on a pink principal bedroom, and it’s made even more cocooning with a rose-pink linen on the walls and an upholstered mohair velvet, nailhead trim headboard. A chinoiserie painted accent table is tucked into a niche and piled with mushroom-hued linens and a faux-fur throw from the collection. She’s also a fan of the Natasha Law prints, which recall sun-kissed holidays.