What will luxury look like in the future? Up to now, luxury has had the connotation of excess and exclusivity, of indulgence without necessity. But in an era where climate change and leaders like Greta Thunberg are challenging us to reconsider our values, the definition of luxury is changing. Luxury is about feeling good; more and more, that brings up words like inclusivity, sustainability, community and responsibility.
After 20 years in the fashion industry, Canadian twin brothers Byron and Dexter Peart launched Goodee, the duo’s e-commerce platform offering designs for home. After one and a half years of development, it debuted last May with a timely mandate: to curate and create products that are not only beautiful but have a positive social or environmental impact. Items range from lighting, tableware and furniture to personal care, accessories and art. “Our customer is someone who’s thoughtful about the things they own,” says Dexter.
Scroll down to learn more about this buzzy Canadian brand!