Decorating & Design

March 25, 2020

Hot Look: Why We Can’t Get Enough Of Grandmillennial Style

It seems like a contradiction in terms, but 20- and 30-somethings are hearkening back to their grandparents’ decor (cue the maximalist tufting, botanical prints, Gracie wallpaper and heavy florals). Home decor magazines and blogs from The Glam Pad and One Kings Lane have written odes to this surprising throwback, while Pinterest boards have proliferated. In a time of growing global unease, this comforting style is a small panacea for the unrest in the world. It’s also a reaction to the spare, Scandi minimalist aesthetic that, though photogenic, is somewhat generic. It also tips its hat to Netflix’s The Politician, where the lush sets are an ’80s throwback when the classic decorating of Billy Baldwin and Sister Parish was a high point. Surrounding yourself with objects that bring comfort is a small antidote when feeling anxious. Let’s take a look at some of the hallmarks of this style!