Decorating & Design
August 29, 2023
Inside The Range Rover House Experience: Carmel Edition
H&H’s Deputy Editor Emma Reddington visits the Range Rover House in Carmel, California.
Design, whether it be of automobiles or houses, is often linked to the same principles — a frictionless experience that provides both functional ease and aesthetic pleasure. The feel of a doorknob or faucet in your hand is comparable to that of turning up the temperature in your car or opening a vehicle door. It should be both intuitive and sensory, an occurrence that happens without thinking but leaves a memory. It might not be something we consider every day, but for Range Rover, a company with a rugged off-road history who introduced the first luxury SUV in 1970, functionality and luxury go hand in hand.
That experience has been brought to life with a series of Range Rover Houses (this is the third in the U.S.), with the latest a return to the dramatic coastline in the Carmel Highlands in California. For four days, the house hosted a series of cultural events and experiences during Monterey Car Week, an extended weekend of auto shows, track events, car auctions and new auto reveals all culminating in the exclusive Pebble Beach Concours d’Elegance.
The signature event of Range Rover House is the unveiling of a limited edition, bespoke model inspired by the vernacular of the house and its unique coastal setting. Priced at US$370,000, seven of these models will be available for purchase exclusively to guests of Range Rover House, with a portion of the proceeds of each vehicle going to the Monterey Bay National Reserve Sanctuary, an organization committed to preserving and protecting the rich biodiversity of the unique Monterey coastline and its surrounding waters.
The 2024 Range Rover SV Carmel Edition features a special-effect gloss-white exterior paint that uses delicate and highly reflective fine white glass flake particles in the solid base coat to create a glistening shimmer synonymous with the Pacific Ocean.
The influence from the area continues to the interior of the vehicle where the alabaster beaches inspired the use of a Cream Ash Burr veneer mixed with a blond semi-aniline leather. The SUV’s controls are a gloss white ceramic.
For the rear of the vehicle, the designers went in a slightly different direction picking up a deep garnet hue from the succulents hugging the coastal rocks and precipices.
This edition is exclusively available as a Long Wheelbase with a four-seat SV Signature Suite cabin featuring an electrically deployable table and integrated refrigerator in the centre console.
Individual 15-inch screens are accompanied by a sound system that includes a sound bar and noise-cancellation speakers built into the four headrests.
Keep scrolling for a look inside the 2024 Range Rover House experience.
The entrance to Range Rover House in Carmel, California.
“We are thrilled Range Rover House is returning to Monterey Car Week,” says Charlotte Blank, US Chief Marketing Officer of Jaguar Land Rover North America. “Range Rover House events provide an opportunity to strengthen our connection with owners and brand enthusiasts through exemplary locations, hospitality and experiences.”
Range Rover Carmel Edition at Range Rover House. Only 7 of these models will be made.
As Range Rover moves into its sixth decade as a brand, the company is finding new ways to reach its customers. “Our clients are seeking more intimate, memorable experiences, which offer an emotional connection beyond a traditional car showroom. Having the opportunity to interact in intimate settings strengthens our relationships,” says Geraldine Ingham, Managing Director of Range Rover.
A view of the bridge along the rear of the Range Rover House.
Range Rover owners partook in a variety of exclusive events at the house, ranging from onsite massages and sound bath healing to skincare treatments and other wellness activations. There were Master Classes by luxury beauty brand Augustinus Bader and wristwatch authority Hodinkee, as well as an exclusive guided preview of the collection of cars on offer at the Gooding & Company auction.
The living room with floor-to-ceiling ocean views at the Range Rover House.
Range Rover House at night.
“Range Rover House will continue to expand its reach across the globe.” Future Range Rover Houses aligned with the global, cultural calendar are planned for the coming year. For those lucky enough to receive an invitation and see the limited-edition SUVs in their inspirational setting, it’s a truly exceptional experience.
Courtesy of Range Rover and Emma Reddington