Decorating & Design

May 16, 2022

See How This Photographer Became A DIY & Design Personality

When the pandemic hit, professional photographer and mother of three Jenna Rutherford suddenly found herself with a lot of extra time. Like many others, she decided to focus all of that energy into a long overdue project: renovating her home in Saskatoon, Saskatchewan. When she started sharing her before-and-after transformations online, she racked up more than 150,000 followers on Instagram and 725,000 on TikTok. From her pantry makeover to her laundry room redesign, Jenna’s videos have now garnered millions of views.

Scroll down for our chat with Jenna about her passion for DIY!