, one of Vancouver’s luxury home accessories stores, has expanded into a new high-end furniture shop known as Provide Provide Design Gallery. Founded in 2007 by David Keeler and the late Robert Quinnell, the Provide brand has always celebrated local and international furniture designers. The new concept store will continue to deliver on the same sophisticated design ethos, but with a gallery-like shopping experience focused on luxury furniture, lighting, textiles, rugs, art collections and more.
We chatted with David about the new store and what to expect on a visit to the newly opened design shop. Scroll down to find out!
House & Home: Congratulations on the launch of the new store! Can you tell me a little more about the Provide brand and its origins?
David Keeler: Provide was founded in 2007 by myself and my late partner Robert Quinnell. We loved to travel together and were inspired by shops we saw in London, Paris and Sydney and felt there was an opportunity to bring a design lifestyle store to Vancouver. After opening, our travels continued with sourcing trips to Paris, Milan and New York — it has always been important to us to offer designs that are unique and not readily available in our market.
H&H: How does Provide Design Gallery differ from Provide Home?
DK: The Provide Design Gallery has a focus on furniture, lighting and art, while the Provide Home Fir Street shop offers home accessories.
H&H: How would you describe the brand’s design ethos?
DK: The Provide viewpoint is about exquisite craftsmanship, beautiful materials and modern design — it’s an appreciation for understated luxury.
H&H: What makes the in-store experience so unique?
DK: The Provide Design Gallery is organized into living vignettes with an entry, living area, dining area, bedroom and more. It has a gallery like feel, which makes for an elevated shopping experience.
H&H: Some of the accent chairs are so unique, like the Hinterland Chair. Can you share more details about it?
DK: The Hinterland Shepherd’s Chair is made right here in Vancouver from solid bent white ash and upholstered in natural sheepskin. It also happens to be super comfortable.
H&H: What are some of the most popular products you sell?
DK: The most popular product has been the “Cording” light sculptures by Brent Comber. They appeal to so many people that walk into the gallery and I’ve had lots of enquiries about them from our social media posts.
H&H: Do you have a favorite product?
DK: My favorite product is the Provide Series Day bed that I designed in collaboration with Lock & Mortice. I love the elegance of the asymmetrical wood frame paired with the very tailored cushion in linen. It’s almost like a piece of sculpture.
H&H: I noticed that most of your products are black, white, wood or grey. Do you plan on bringing more colorful pieces into the mix?
DK: Our color palette tends to be neutral with strong elements of black. I wanted this space to have a very dramatic and sophisticated feel. Everything feels cohesive — it’s the textures and materials that shine. Color is always an option and I would love to showcase a resin table by Studio Sturdy in cobalt. One strong element of color in an overall tonal space would be amazing.
H&H: What are Provide’s plans for the future?
DK: We want to keep our offering fresh by working with more Canadian brands that fit into our aesthetic.
H&H: Do you ship worldwide?
DK: We do ship worldwide but our online sales have primarily been from across Canada and the United States. The U.S. has grown into a great market for us too.