Heidi Caillier creates the kinds of homes we all wish we’d grown up in — homes she wishes she’d grown up in. Born in Japan to a military family that was never stationed in one place for more than three years, Heidi has flashes of memories from each house she lived in, but no deep connection to any one place. “Part of my desire to create homes for others is rooted in this experience,” says the designer. “I can see how constantly moving influenced me.” As a young adult, Heidi wasn’t hemmed in by borders, teaching scuba in Australia and studying yoga in India between stints in acupuncture school, nursing and accounting. Obsessively interested in design magazines and blogs, Heidi launched her own, The Rustic Modernist, a blog featuring images of design and decorating that inspired her. She felt that she had found her true calling.
Heidi later joined the online design service Homepolish, but she quickly tired of the boilerplate look her clients clamoured for. She finally landed a client who, armed with pages from 15-year-old copies of Southern Living and Traditional Home, allowed Heidi to express her true style: traditional touchstones crossed with a cool sensibility. “For the first time I thought, I’m just going to go for it.”
We asked for her advice on transforming a passion into a career, and how she creates projects that enthrall her clients — and her 250,000-plus Instagram followers. Scroll down!
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