Decorating & Design

Brown Is the New Black: Find Out How to Use It

Author: Talia Hart

Published on January 22, 2026

Brown is stepping into the spotlight as a go-to neutral. Designers are using the warm hue in decorating, upholstery and textiles, creating rooms that feel both current and enduring. “There are so many deep, gorgeous browns on the market in every category that they feel irresistible,” says Lynda Reeves in H&H’s 2026 Trends issue. “Clothes, purses, shoes, floors, furniture and, of course, paint, all seem to be available in rich, beautiful versions of brown and russet.” Even Benjamin Moore’s 2026 Colour of the Year, Silhouette (AF-655), is a rich, moody brown with espresso and charcoal undertones, signalling a move toward deeper, more grounded palettes. From rich chocolate brown sofas to soft camel cushions, see how designers are using brown to look anything but boring.