Decorating & Design

February 6, 2024

10+ Rooms That Prove The ‘Unexpected Red Theory’ Really Works

Red symbolizes power, love, vigor and beauty, but a little goes a long way. That’s the thinking behind “Unexpected Red Theory,” coined by Brooklyn-based interior designer Taylor Simons (@intayriors), who explains the theory in a video that’s garnered 103,000 likes. “It’s basically adding anything that’s red, big or small, to a room that doesn’t match at all and it automatically looks better,” Taylor says. “I’m petitioning for red to be a neutral color because it just looks good with everything.”

Rather than going all-in on every room of your house, consider a red lamp shade, throw or bedding, or repainting an existing furniture piece. Click through to see 10+ rooms that prove the Unexpected Red Theory really works!