Decorating & Design 2 Min Read

Shops We Love: The Boho Lab Brings A Moroccan Marketplace To Toronto

July 21st, 2022

Moroccan design is having a moment — and an enduring one at that.

Consider The Boho Lab’s new outpost your passport to the look. Co-owners Sara Gheisari and Hamza Menebhi first met at The Rug Show in New York City in 2018 and, three years and many conversations later, decided to open a Toronto shop that brings together their shared appreciation for traditionally crafted textiles and accessories. (Hamza co-founded the first Boho Lab in Montreal in 2018.) To bring the feeling of a Moroccan marketplace to a bustling stretch of Dupont Street, the pair enlisted Julian Paulo Rodrigues of JPR Design. Keep scrolling for a look inside the shop!

The main space displays a wide range of smaller items, while galleries at the back — one light and airy, the other with a black limewash treatment — are designed to showcase the rugs themselves. Woven seagrass lighting (also for sale) dangles above the space.

The shop layout is inspired by a Moroccan marketplace, with layers of authentic rugs and floor cushions on display. All are handwoven by Berber women in the Atlas Mountains and include new and vintage finds, custom designs, and trending leather and reed Tuareg rugs.

“We’ve also launched a service called The BoHome Experience, where customers can select a few rugs, which we deliver, and then we help them choose the ones that work best,” says Sara Gheisari, co-owner of The Boho Lab Toronto.

Keep scrolling for some of their great finds!