When design disrupter Justina Blakeney launched her blog, Jungalow, in 2009, little did she know that she’d be paving the way for today’s obsession with maximalist style (cue the color! Pattern! Plants!). The L.A. blogger and author of The New Bohemians is frank about the fact that she isn’t a trained designer, but that hasn’t stopped her from building a lifestyle brand, Justina Blakeney Home, and a sizable following (over 1.5 million and counting on Instagram to be exact). The exuberant pillows, pottery, wallpaper, rugs, lighting, bedding and palm-splashed Band-Aids she sells on her site have also spawned collaborations with major retailers such as Pottery Barn, Target and Anthropologie.
From the early days in Italy upcycling vintage T-shirts with her sister, Justina’s habit of flouting convention has worked for her both personally and professionally. Since launching Jungalow, she’s followed the path of creativity, coming full circle from studying art, to crafting, then writing books, to drawing her own prints. Making homewares fun and accessible (she’s big on thrifting and DIYs) is at the heart of her resourceful — and joyful — approach. Scroll down to learn more about the designer!